Autowolf Makes Successful Pop-up Activations Even Easier with Automated Container Solution

Retailers and event managers are now able to quickly and easily create professional pop-up sales and sampling outlets, with brand experiences for consumers at the touch of a button thanks to AutoWolf, the latest product innovation from Royal Wolf, Australia’s leading shipping container provider.

New AutoWolf is a 20 foot, fully-automated container with a concealed powered system under the base to activate its fold down side while simultaneously deploying an awning, so there’s no heavy lifting required to open the unit for business.

Developed from prototype to a commercially available product with registered patent, AutoWolf is a new addition to Royal Wolf’s stable of portable business solutions.


National Manufacturing Manager of Royal Wolf, Brendon Greatrex, said AutoWolf is pop-up perfect and can be transformed into a multitude of applications for the retail and events industries, from trendy bars, intimate restaurants and cafes, to clothing stores, ice-cream parlours and performance stages for any size event, festival, market, show or activation.

“Our team of container modification experts identified the need for an attractive, secure and weatherproof new retail solution that could easily be managed by employees and safely left locked up full of stock or equipment on site over-night or for extended periods.

“AutoWolf can be easily transported to site and modified to order with creative customised design options available including a choice of lighting, internal and external colours, cabinetry  and corporate signage to ensure your business creates an impact,” he said.

Discover More Stories